![]() Besides sourcing textile scraps from all over the country, she also reuses leftovers from her Doh Tak Keh studio that get translated into beautiful details on her creations. Its Spring-Summer ’20 collection features skirts with patchwork that are made from single-use grain sacks, khadi dresses and co-ord sets. Juhi Melwani’s Mumbai-based luxury streetwear brand takes fabrics scraps and turns them into pantsuits, jackets, shirts and skirts with intricate embroideries of hand-made illustrations. “I believe that upcycling is not just a sustainable practice towards an eco-friendly future but it also serves as a design challenge to construct unique products,” says Juhi Melwani, designer and founder of Doh Tak Keh. By ditching the use (and wastage) of new resources for production and adding its design signature, these brands have managed to turn fabric scraps into clothing and old tires and recycled plastic into footwear. Indian brands are carrying centuries-old practices of recycling and up-cycling like Kantha embroidery on old saris and quilts and the use of katran (fabric waste) in our clothing into the future. From Mumbai-based brand, Doh Tak Keh breathing life to fabric waste, Papillon du thé upholding local craft techniques, to clothing label Kaiyare’s conscious clothing that only uses natural fabrics, these brands prove why sustainability is about all of us pitching in small ways. However, these Indian brands are on a mission to chart a responsible and conscious design process for garments, footwear, and accessories. The tension between consumerism and the climate crisis is a tight trope. Upcycled, ethically-made and cruelty-free, many young Indian brands are celebrating sustainability by bringing together zero-waste design, small-scale production and time-tested Indian traditions. ![]()
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